Apps have gradually become a part of our lives. They are everywhere and for everything that you probably want. From hotel booking to reading a book, there is an app for everything. The reason for the growing trend of app usage are lots, ranging from the functions that they do to the convenience that they bring with their usage. This on growing demand is reasonably justified by the app developers, the result of which is an exaggerating rate of competition in the app market.
In such a fierce environment, the only things that can help you stand out of the competition are: quality of your app & marketing of your app with the help of an app store optimization agency. The quality of your app is a must-have before you think about the competition ahead. The next important thing is selling your app and making people download your app. In this article, we will talk about some of the easy ways to attract users download your android app.
- Social Media Outreach: Social media can be your guide to success. Today, there is no better a platform than social media websites for advertising your product and reach out to your customers. Facebook, twitter, Instagram are few to name. We recommend that you make a facebook and Instagram account for your app before it is launched. This ensures a good pre-marketing platform which not only helps you to advertise your product but also helps to wide spread your app’s name. Be creative with your content, engage your audience with regular events and new happenings. A good social media outreach can definitely make your app popular and help it to stand out in the long queue of competing apps.
- A Teaser Video Perhaps: Videos are the new trend today. People generally prefer to watch a movie then reading a book. The same concept applies here. Making a video of your app can attract a large number of people. Videos are an excellent tool to showcase everything that you have and also to make your product known in the market. Make sure you come with creative ideas for the video. Instead of making an introductory video, you might want to make an engaging video followed by a contest or a new trend setting signature statement. Because why not? This will definitely influence people to download your app. Make sure you also ask them to review your app if they like it. A top app store optimisation company can pitch and execute creative ideas for video ads.
- Sponsor Integrations: Want an out of box idea? Here it is. This probably is not followed in the market but sponsor integrations can be the new business in some time. By co-existing with other franchise, you can market your app. Confused? Let us explain. If you have an app that lets users discover hotels and lodges, then you can partner with app that offers cab and bus bookings apps. This way you will share a common business route. By sharing each other’s resources and helping each other, apps can easily take a lead out of the competition and can make profits.
- Put Awards and prizes: This might sound familiar to most of you. And trust us, this is a really effective solution for app promotion. By rewarding your customers for referrals and using your app services, you can promote your app. Referral schemes make your app the topic for the today. Your app gets frequently used and shared amongst people. By giving away awards for selected paid services, such as by giving discount coupons can help you to hold your customers for long. An app search optimization company can provide you the help based on your install target.
Marketing: Market your app to the extent you can. Leave no area unturned. Submit your app for review at app review websites. These websites have millions of potential customers that you can tap into. Use social media to the maximum, advertise on TV and newspapers if you can. The more your app’s presence in the market, the better are your chances to increase the number of downloads.