If we were to explain it in simple terms, ASO a.k.a App Store Optimization involves the technique of optimizing your app to rank it higher on the app store. ASO is derived from the concept of Search Engine Optimization. Think of SEO, where various business websites compete with each other to rank higher on the Google SERP. ASO works the same way where multiple apps compete with each other to rank higher on the app result page. So, the better position of your app on the app store search, the higher are your chances of improving app visibility. This jump in visibility would in return help gain traffic and increase the number of app downloads.
Apart from bringing in good quality traffic, ASO also helps in reducing customer Acquisition cost, which is the most important metric for a company whose revenue is largely dependent on mobile apps. A relatively new concept in the world of digital marketing, ASO stands for: App Store Optimisation and, put really simply, describes The process of improving the overall visibility of a mobile app in an App Store. Essentially, ASO is like SEO – Search Engine Optimisation – but for Apps, not websites.
☆WHAT ARE THE FEATURED ASO TOOLS?
1.Apptopia—-
Apptopia is a market intelligence and competitor tracking service keeping score of app performance metrics on all major app stores. It also tracks ad performance and segments all the data by country, category and store to help in discovering opportunities and what the company calls “Tier 2 and Tier 3” countries with a high potential for ROI. It’s “Breakout Predictor” also attempts to identify which apps will hit the top 100 before they do so.
–●Base plan tracks five apps
–●Additional apps to track cost $14.99/each.
–●Key partners include Verizon Wireless, Facebook and Universal.
▪▪▪▪Apptopia Data▪▪▪▪▪
- FOUNDED: 2011
- EMPLOYEES: 11-50
- REVENUES: $4m+
- SOCIAL PRESENCE: 8k+
- WEBSITE TRAFFIC: 400,000
Sources: Company Data, Press Reports, Linkedin, Twitter, Owler, SimilarWeb.
▪▪▪▪Apptopia Info▪▪▪▪
- Platforms: Android, iOS
- Types: Analytics
- Groups: App Analytics, App Store Optimization, User Acquisition.
- App Radar
App Radar is an all-in-one ASO tool to help you unleash the full potential of your mobile apps and games. It was developed by the Austrian-based startup appers gmbh.
Our tool not only delivers the most accurate keywords rankings for international app stores but let you also fasten up the process of app publishing. That means you can optimize your app page for both, Apple App Store and Google Play Store directly within App Radar. This helps you speed up your ASO process by up to 95%.
In addition to ASO, we offer Apple Search Ads services. Using our large dataset and App Store insights we provide our clients with the best ASA services, executing campaigns and producing proven results.
- ●Features●●●
- Free App Store Optimization Tool: Find new keywords, spy on competitors, manage localizations, push updates to the app stores and more.
- Apple Search Ads Services: Paid UA can be tricky and money is easily thrown away. Let us make sure your campaigns are effective and cost-efficient.
- App Marketing: Google UAC, influencer marketing, app product page visual designs, and more.
Thomas Kriebernegg is the CEO and Co-Founder of App Radar. He has over 10 years of experience in marketing and a passion for growing mobile apps.
- Offices—–Graz, Austria – Lastenstraße 13a, 8020 Graz
- ●●●App Radar Data●●●
- FOUNDED: 2015
- EMPLOYEES: 11-50
- REVENUES: –
- SOCIAL PRESENCE: 3k+
- WEBSITE TRAFFIC: 30,000
Sources: Company Data, Press Reports, Linkedin, Twitter, Owler, SimilarWeb.
- ●●App Radar Info●●●●
- Platforms: Android, iOS
- Types: App Ad Services, App Installs, App Localization.
- Groups: App Store Optimization, User Acquisition.
☆WHICH ONE OF ARE THE COMPANIES OF ASO?
- StoreMaven’s
It is a top ASO company, its key competitive advantage is Store IQ, an AI based tool which evaluates the results of a mobile app app store marketing copy A/B testing (and it can test a lot of different variables) to give you the best possible results. Storemaven worked with such big brands as EA, Zynga, OpenTable, Warner Brothers.
- Key features: AI A/B Testing tool
- Type: A/B Testing Tools
- Tagline: Increase app store conversion rates & pay less for every install
- App stores: App Store and Google Play
Price: n/a, though a 30-day free trial is available.
- Prioridata
It is a mobile app data intelligence, ASO tool and market research company. It offers a number of app marketing solutions such as – Keyword Intelligence, for optimizing an app’s store page, App Intelligence which tracks both app’s performance and that of its competitors on the market across various countries and app stores. As well as Market Intelligence to analyze specific app categories and countries, API & Custom Research to incorporate Prioridata solutions into clients CRM or commercial products and finally Usage Intelligence to conduct research on the app market.
- Key features: the benchmarks it tracks are DAU, MAU, ARPDAU, retention rates, downloads, store revenue, top chart ranks, keyword ranks.
- Type: App Store Intelligence Tools
- Tagline: Win your mobile market
- App stores: Google Play and iTunes App Store.
- Price: Starter for $100 / month, Business plan for $500 / month and Enterprise plan with pricing available on request.
☆WHICH ONE OF ARE THE AGENCIES OF ASO?
- App growth Network
It is an app marketing agency with an expertise in three major mobile app marketing areas – User Acquisition, Analytics and Product Marketing. Launched in 2018, the agency has already got a number of prominent mobile apps in its portfolio, such as The Mindfulness app, CatchUp, Sage Accounting and more.
- Key ASO services: Global ASO, App Analytics, App Retention Analysis, App CPI campaigns with ad networks, Search Ads & UAC Optimization, App Store creative optimization, Android Link Building & PR outreach, Cross Device Mobile SEO
- Tagline: A Global App Product Marketing Agency
- Offices: Vancouver (Canada), Barcelona (Spain), Berlin (Germany), Seattle (US) and India.
- Redbox Mobile
It’s a mobile marketing and app store optimization agency. Founded in 2013, the UK-based company helps developers and marketers increase their app’s rankings, downloads and revenue. Redbox Mobile will analyze your app’s performance in the app store and direct changes to optimize your app store assets. Their impressive list of global clients includes Vodafone, Universal, Tesco, and Virgin.
- Key ASO services: strategy, app store and competitor analysis, optimize your app store assets including video and screenshots.
- Tagline: App store optimization and search ads specialists.
- Offices: Hungerford and London (UK).
☆WHAT WILL BE THE CONCLUSION
When evaluating an ASO agency, the one you choose should be well-versed in what App Store Optimization is, understand how it works and has technology designed to help you succeed.
ASO is more than just tracking keywords and measuring installs; it also involves understanding the algorithms and how changes impact one another. Whether from organic growth, Apple Search Ads, Facebook or another channel altogether, the different channels have different impacts on ASO that the agency must understand.
You’ll want to be sure you find an agency that understands how ASO is about iterative testing and understanding what will drive the needle and move thousands of keywords at once, rather than five keywords and a few downloads.